shelby baker - Goof Off Campaign

Goof Off Campaign
Advertising Concepts

The project assignment was to create a series of ads for Goof Off, an adhesive remover. I went with the idea to misconstrue bumper stickers into words or phrases you wouldn’t want and could’ve gotten off in one go to avoid the schadenfreude situations in the ad.

Anecdotal reactions during critique and presentations showed the ads successfully brought awareness of the product through humor.

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